6. Target Market Segmentation & Prioritization
This section addresses the specific market segments that will be prioritized during the span of the MRD.
Addressable Market Summary
Introduce an overview of the total market for this product. Then clarify and focus on the subset of this market that can be reasonably addressed by the company.
Description of Ideal Buying Organization
Define and describe the general customer profile toward which the solution is targeted. Identify and prioritize market sub-segments based on geographies, demographics, psychographics, and behaviors. ]
TARGET BUYING ORGANIZATION CHARACTERISTICS
Summarize buying organization parameters, such as size, industry, and location, that aid targeting.
TARGET BUYER CHARACTERISTICS AND BEHAVIORS
Summarize psychographics that help distinguish the buying organization.
GEOGRAPHIC MARKET PRIORITIES
Identify geographic sectors (e.g. North America, Europe, Middle East, Africa, and Asia Pacific) and sequencing.
Where is the Growth In This Market and Why?
Which Geographies Can Be Safely Ignored, If Any?
Which languages are used within the product, and which language translations will be required for marketing to international audiences?
VERTICAL INDUSTRY BUYING PRIORITIES
Which industries are most and least important, and why? What is the ideal time frame for targeting each vertical industry?