5. Market Requirements
Describe the market requirements that are critical for successfully addressing the market problem. This section will guide the development of the product requirements in the PRD.
Key Product Capabilities
Provide a list of the product capabilities required of the solution. Write each requirement separately in its own table.
List the quantitative and qualitative demands placed by the user on the solution. These requirements reflect the need for certain levels of speed, usability, capacity, and scalability. These requirements are sometimes referred to as non-functional requirements.
List the language and cultural demands placed by the user on the solution. These requirements reflect the need to tailor the solution to the nuances imposed by different global markets. These requirements impact the solution’s design so that it accommodates cultural diverse markets.
List the written support demands placed by the user on the solution. What types of post-purchase product documentation are required?
Distribution (Routes to Market) Requirements
List the market requirements that are based on implications that affect the solution’s distribution channels. These requirements include elements such as regulatory barriers, legal restrictions, and licensing.
Miscellaneous Market Requirements
List all requirements not covered in earlier sections.
Market Requirements Summary Prioritization Table
In the table below, list the prioritized requirements, as recommended by the product team. This table can act as a quick reference guide to the full market requirements data.