4. Competitive Landscape

Describe the range of competing products that have similar applications to your product. Include products that are not similar or are not direct competitors to your product, but that are used to perform the same functions as your product. Summarize the competitive landscape using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) in the following table.

Trends Impacting the Competitive Landscape

List and describe influential trends in the target market. Trends may include any technological, economic, and political factors that may shift the market share of the company or any primary competitor.

Time Constraints

Describe any time constraints affecting the company’s introduction of the solution to the market, such as seasonal restrictions, competition, technological obsolescence, or major events. How will the timing of the introduction of the product affect the competition?